Many international businesses are showing an interest in Africa, as a business opportunity to grow their markets, business and bottom line.
Coming off a low business maturity base Africa offers high risk but high returns.
Not always easy, not always win, but has a direct influence on the investee countries when it works well.
Although Chinese and Indian businesses have long recognised the opportunities present, the U.K. has been very late to the African party and only recently considering joint economic initiatives with countries that have the relationships but not the wisdom, experience, legal systems, transparency and ethics that the UK can offer and partner with risk appetite and funding.
How should UK businesses enter the various markets of Africa to protect their risks where feasible but be open to good business opportunities?
